The Chicco Stores

Free entry to the world of children!


Here's what you will find there.

Enter into a Chicco Store and you'll find many ideas to make your child happy.

In Chicco Stores, children are the true protagonists: they can move around freely in a safe space while having fun and expressing their natural creativity with the toys at their disposal in the shop. And while the children are being children, mum and dad can discover how easy it is to find what they're looking for, being guided by a pathway where all the products are organised by age groups and relevant needs.






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Chicco Baby Card.

A free card that allows to take part in all the special offers of Chicco Stores and to win awesome prizes.

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At Chicco stores are always the best deals and promotions for you and your baby.

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«Becoming Parents» and «Becoming Grandparents» meetings.

Chicco's courses give to future parents and grandparents practical tips on how to prepare the arrival of the baby.

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Birth List

An exclusive service created for allowing to future mums and dads to plan the needs of their baby at best. The parents may open a Birth List at their trusted Chicco Store, where a Chicco Personal Shopper will guide them for selecting the better suited products for their needs.

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Useful Services

Chicco Stores offer to your play and nursery areas, home delivery, repair services and «courtesy strollers».

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Do you want to open a Chicco Franchising?

Chicco is looking for new partners who believe in its values, in its language and desire to become part of the chain.