Baby Card is a fidelity card that can be requested, free of charge, in any Chicco Store, or directly on-line, collecting it at your nearest Chicco Store.
In any Chicco Store, by displaying your Baby Card when purchasing, fidelity points will be credited that will allow to be receive free, or at a special price, the products included in the Baby Card Collection.
There's more, the Baby Card allows to take part in any new initiative organized by the Chicco Stores for their customers: Baby Card Holders, actually, are always the first to be informed on the events and on the special offers through a free SMS and newsletter service.